GET Creative| USA Today Network      New York, NY               SEPT 2017 – PRESENT

Branded Content Strategist

BrandYourself                                            New York, NY               AUG 2016 – SEPT 2017

Senior Content Lead, VIP Dept

  • Grew VIP Department from 5 to 58 clients in 18 months
  • Strategize high level content and brand for C+-suite clients and Fortune 500 companies
  • Ensure production output for 12+ VIP members that generates most impactful results by creating high quality content, products and member-specific services
  • Copy editing of in-house and freelance talent
  • Establish Workflow: content overarching plans long-term and short-term maximization and dissemination of high quality content including placement of 3rd party publications
  • Manage 10+ content producers for high-end articles positioning clients as thought leaders and industry experts employing management of production, delivery and targeted syndication, with consideration for
  • Strategize branding voice of client for consistent positive search results
  • Liaisons with Marketing Department for PR outreach and 3rd-party placement
  • Hiring and firing of content personnel

BrandYourself                                            New York, NY                 DEC 2015 – AUGUST 2016

Content Strategist, VIP Dept

  • Curate freelance talent
  • Manage freelance budget
  • Coordinate monthly budgets with CTO
  • Ensure freelancer payroll and payment issues with outsourced AP
  • Manage 10+ in-house and outsourced content production

BrandYourself                                          New York, NY                   FEB 2015 – DEC 2015

Staff Writer, VIP Dept

  • Create content for VIP clients for optimization of Google search results
  • Branding and strategy for development of online strategies for client accounts
  • Construct overarching tonality and themes for branding and continued client reputation management
  • Propagate materials and content for online distribution to drive traffic to client website properties

CNE Media                                            San Francisco, CA              JULY 2010 – AUG 2014

Communications Manager

  • Create effective social media campaigns using cross promotion, contests, etc. to increase customer engagements while keeping current with ever-changing web-based presence
  • Increase traffic by 30% as managing director for refresh of in-house blog in April 2014 to June 2014
  • Manage content – including management of press copy & creating and aggregating content for company’s 28 company properties
  • Mentorship and training of a team of 12+ writers

Sutter Health                                        San Francisco, CA              AUG 2001 – JULY 2010

Executive Assistant to the REO, the Chief Medical Officer, & VP, Physician Strategy

  • Craft travel dossiers (transit, accommodations, meetings & trip reimbursement)
  • Create invoice coding process & vendor filing system for opening San Francisco office
  • Heavy calendar management of 3 C-level executives
  • Organizes East and West Bay Leadership Conference (350 participants)



University of Phoenix                     San Francisco, CA                DEC 2007 – AUG 2009

Bachelor of Science, Health & Human Services



  • CSS
  • HTML
  • Microsoft Suite (EXCEL, PowerPoint, Word) & Google Apps/Docs
  • Multi-platform Social Media Campaigns (Hootsuite, Sprout, Tweetdeck, Meltwater)
  • WordPress