University of Phoenix                     San Francisco, CA                DEC 2007 – AUG 2009

Bachelor of Science, Health & Human Services

Harvard University                         Cambridge, MA                     SEPT 1997 – AUG 1999



BrandYourself                                  New York, NY                     AUGUST 2016 – PRESENT

Senior Content Strategist, VIP Dept

  • Ensures production output for 12+ VIP members that generates most impactful results by creating high quality content, products and member-specific services
  • Establish Workflow: content overarching plans long-term and short-term maximization and dissemination of high quality content including placement of 3rd party publications
  • Manage 10+ content producers for high-end articles positioning clients as thought leaders and industry experts employing management of production, delivery and targeted syndication, with consideration for
  • Propagate materials and content for online distribution to drive traffic to client website properties
  • Strategize branding voice of client for consistent positive search results
  • Liaisons with Marketing Department for PR outreach and placement

BrandYourself                                  New York, NY                      DECEMBER 2015 – AUGUST 2016

Content Strategist, VIP Dept

BrandYourself                                  New York, NY                       FEBRUARY 2015 – DECEMBER 2015

Staff Writer, VIP Dept

  • Create content for VIP clients for optimization of Google search results
  • Branding and strategy for development of online strategies for client accounts
  • Construct overarching tonality and themes for branding and continued client reputation management
  • Propagate materials and content for online distribution to drive traffic to client website properties

CNE Media                                     San Francisco, CA                JULY 2010 – AUG 2014

Communications Manager

  • Create effective social media campaigns using cross promotion, contests, etc. to increase customer engagements while keeping current with ever-changing web-based presence
  • Increase traffic by 30% as managing director for refresh of in-house blog in April 2014 to June 2014
  • Manage content – including management of press copy & creating and aggregating content for company’s 28 company properties
  • Mentorship and training of a team of 12+ writers

Sutter Health                                 San Francisco, CA                 AUG 2001 – JULY 2010

Executive Assistant to the REO, the Chief Medical Officer, & VP, Physician Strategy

  • Craft travel dossiers (transit, accommodations, meetings & trip reimbursement)
  • Create invoice coding process & vendor filing system for opening San Francisco office
  • Heavy calendar management of 3 C-level executives
  • Organizes East and West Bay Leadership Conference (350 participants)



  • CSS
  • HTML
  • Microsoft Suite (EXCEL, PowerPoint, Word) & Google Apps/Docs
  • Multi-platform Social Media Campaigns (Hootsuite, Sprout, Tweetdeck, Meltwater)
  • WordPress